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Talent development process, academy processes, methodology, planning, physical performance, running technique, Dutch-English


Freek worked for AFC Ajax Amsterdam between July 2010 and December 2015. Starting as a physical performance coach, Freek quickly became a core part of the Talent Development department, which was responsible for the implementation of Plan Cruyff throughout the academy.

One of Freek’s primary responsibilities was the implementation of the individual (development) approach into the talent development process: the individual players and their development became the focal point of the entire organisation.

Another was the integration of physical performance training and football training. Freek provided various concrete solutions to reach these higher goals, examples of which include the introduction of academy management tools, planning tools, player-centralised timetables and several training methodology components.

Prior to working at Ajax, Freek was a professional triathlete, winning three golden medals at Dutch national championships between the years 2000 and 2006. He studied at CIOS (Central Institute for Sports leadership Education) before working subsequently as a trainer and coach.